1. Advertising Standards Canada (ASC)
   Media Profile in Sources
   Resource Type: Organization
   
2. Advertising Topic Index in Sources Directory of Experts
   Resource Type: Unclassified
   A subject guide to experts and spokespersons on topics related to advertising in the Sources directory for the media.
3. Between the Lines
   How to Detect Bias and Propaganda in the News and Everyday Life
   Resource Type: Book
   Published: 1981
   
4. Brock University
   Media Profile in Sources
   Resource Type: Organization
   
5. Canadian Marketing Association
   Media Profile in Sources
   Resource Type: Organization
   
6. The Canadian Public Relations Society, Inc.
   Media Profile in Sources
   Resource Type: Organization
   
7. Centennial College
   Media Profile in Sources
   Resource Type: Organization
   
8. Democracy's Oxygen
   How Corporations Control the News
   Resource Type: Book
   Published: 1997
   Winter shows that far from providing "democracy's oxygen," the news media legitimize a fundamentally undemocratic system. Instead of keeping the public informated, news organizations manufacture public consent for policies which favour the corporate elite.
9. Don Fenton
   Media Profile in Sources
   Resource Type: Organization
   
10. Frequently Asked Questions about Sources
    Resource Type: Article/Report/Letter
    Published: 2009
    SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
11. From Politics to Profit
    The Commercialization of Canadian Daily Newspapers, 1890-1920
    Resource Type: Book
    Published: 1997
    Analyzes the transformation of Canadian newspapers that occurred between 1890 and 1920 when daily newspapers slowly changed from political mouthpieces to a marketable industry.
12. Getting your story into the media
    Resource Type: Article/Report/Letter
    Published: 2009
    Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources – human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
    For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need – the experts and spokespersons without whom the media would have no stories to tell.
13. A Guide to the Photographic Identification of Individual Whales Based on Natural & Acquired Markings
    Resource Type: Book
    Published: 1990
    
14. Helping you reach the media
    How Sources can help you get more and better media coverage
    Resource Type: Article/Report/Letter
    Published: 2009
    Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
15. In the Corporate Interest
    The YNN Experience in Canadian Schools
    Resource Type: Book
    Published: 2000
    
16. In The News
    The Practice of Media Relations in Canada
    Resource Type: Book
    Published: 2002
    Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.
17. Media and Minorities
    Representing Diversity in a Multicultral Canada
    Resource Type: Book
    Published: 2001
    An examination of the politics of media minority relations in a multicultural Canada.
18. The Missing News
    Filters and Blind Spots in Canada's Press
    Resource Type: Book
    Published: 2000
    Asks a number of questions, including: How well do the news media filter reality, for what purposes, through what processes and in whose interests? How do newspapers and TV stations choose what news is printed or aired, which letters will be published, or who will be accorded credibility?
19. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
    Media Profile in Sources
    Resource Type: Organization
    
20. Sources gives you powerful tools to help you stand out from the crowd
    Resource Type: Article/Report/Letter
    Published: 2009
    An overview of how you can use SOURCES to amplify your message.
    SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their work. Being included in SOURCES positions you as a media source and puts you in line to receive more media calls and more media coverage.
21. Spinwars
    Politics and New Media
    Resource Type: Book
    Published: 1999
    An examination of media manipulation in late 20th Century North American politics.
22. Understanding Media
    The Extensions of Man
    Resource Type: Book
    Published: 1964
    
23. Wilfrid Laurier University
    Media Profile in Sources
    Resource Type: Organization
    
24. Yesterday's News
    Why Canada's Daily Newspapers are Failing Us
    Resource Type: Book
    Published: 1998
    Illuminates the decline of print journalism, suggests reasons for this decline and proposes solutions to reverse this downward trend.

Experts on Advertising in the Sources Directory

1. Advertising Standards Canada (ASC)
2. Brock University
3. The Canadian Public Relations Society, Inc.
4. Tricia Ryan, M.B.A., Author, Speaker, Small Business Coach
5. Simon Fraser University
6. Wilfrid Laurier University